B2B demand generation is a marketing technique that tries to increase product or service awareness and demand in the B2B market. Marketing teams are in charge of generating leads for the sales team, which results in new opportunities. Many marketing channels are concentrated concurrently to achieve the best outcomes.
Field marketing teams are frequently in charge of arranging and supporting B2B trade shows. They will also collaborate with public relations agencies to increase brand awareness in their sales zone. Field marketing teams work with local partners to create leads by syndicating content.
The Global Campaigns Team develops high-impact webinars and regularly works with product management and marketing to build new assets such as eBooks and research papers. These resources are then used to disseminate content.
Your social media team will employ organic and paid social media to increase your following and attract people back to your website, which will result in more leads. The purpose of your SEM team is to drive traffic to your website through paid search engine advertising. They typically use technology such as Semrush to uncover new advertising opportunities.
Other teams are participating, but you get the idea. The whole marketing department works together to promote interest in your product or service.
