One Ahold Delhaize-owned U.S. firm is reducing while another is increasing its eCommerce fulfillment possibilities.
On Monday, August 29, the Food Lion brand, which has its corporate office in Salisbury, North Carolina, and more than 1,100 outlets in ten states in the Southeastern and Mid-Atlantic, announced the expansion of its Food Lion To Go curbside pickup service to 15 additional locations.
We continue to provide Food Lion To Go in new shops, says Evan Harding, head of digital and eCommerce at Food Lion, “so that our customers may spend more time on what matters most to them.”
We want to ensure that our neighbors may purchase whatever they want, whether in-person or online, and that they have access to fresh food.
ConnectedEconomyTM study is presented in “The Monthly Report: The Rise Of The Smart Home.” According to research findings, 37% of consumers picked up their goods at the curb after ordering them online the month before. The survey was conducted in May among a panel of more than 2,600 census-balanced U.S. adults. Additionally, 16% of respondents did it once or more each week.
FreshDirect’s service in Philadelphia, DC has been discontinued
On the other hand, Ahold Delhaize USA’s FreshDirect, an online grocery retailer with headquarters in the Bronx, New York, is scaling back operations. The business announced in an August blog post that it was ceasing operations in Philadelphia, Pennsylvania, and Washington, D.C.
The company made the following statement: “As a locally established and well-respected New York City brand, we are redoubling our dedication to serve the city and the greater New York tri-state area. Over the next years, we will expand in our current communities to better serve the tri-state market that surrounds New York City. Due to this expansion, we will no longer serve the Philadelphia and Washington, DC, markets.
Despite the eGrocery channel’s enormous popularity, the news is made public. According to data from the same edition of the ConnectedEconomyTM study, 40% of consumers had ordered groceries for home delivery in the previous month, and 16% had done so once or more each week.
