Instagram users post often, but the majority of content is about travel, health, celebrities, entertainment, cuisine, pets, and other lifestyle-related topics. Because of this mindset, it’s perfect for connecting with B2C customers, but B2B organizations may not consider Instagram as a viable marketing platform for their businesses.
However, B2B companies should not overlook this low-cost and effective marketing instrument. B2B buyers are on Instagram, and with the right plan, a digital marketing campaign on this social media site might be a wonderful way to interact with them. Check out the tips from Forbes Agency Council members below to learn more about the best B2B marketing strategies on Instagram.
Throughout the Customer Journey, Nurture Potential Customers
Because most B2B sales cycles are lengthy and many people are involved in the buying decision, Instagram is best used for nurturing and moving prospects along their customer journey. It’s a fantastic idea to utilize it to provide free, controlled access to white papers as well as invitations to instructive webinars.
Promote Video Content When Attending Trade Shows.
When visiting trade exhibitions, B2B firms may leverage Instagram’s interactive features to promote highly shareable video content. For example, you might link a video of a panel discussion sponsored by the B2B business at the conference to a white paper that expands on the subjects discussed at the event.
Keep track of user activity on the links you post.
Monitoring connection interactions can benefit B2B organizations. Whether you’re connecting to a blog post on your website or a news piece on a different domain, link clicks may offer you information about the themes and trends that your audience finds most fascinating. You may then tailor your content to their tastes and generate a more engaged audience.
Promote your lead generation tools or get press attention for them.
B2B companies can use the increased Instagram activity to promote their lead magnets or previously published PR pieces about them. In contrast to B2C or D2C firms, which may make an immediate offer that you can accept, B2B enterprises must remember to nurture their potential consumers throughout the purchase process.
Utilize Instagram’s Collabs and Product Tags.
Using product tags and Instagram’s Collabs function is only one of several options available to B2B enterprises. Collaboration posts appear in both accounts’ feeds, and your content receives more views, encouraging followers on both accounts to make purchases.
