Zillow’s ‘housing Super App’ Aims To Increase Its Market Share

5
Zillow
Zillow

Zillow is spreading its “housing super app” into other cities after seeing how well it has been welcomed.

Zillow also stated in a presentation issued Tuesday (Feb. 13) in connection with its quarterly results call that the app is still being updated with capabilities for both the real estate sales and rentals markets.

During the call, Rich Barton, Zillow’s co-founder and CEO, stated that the app is intended to streamline a tough transaction.

“Everyone who has moved knows that the process is complicated, time consuming and expensive,” Barton went on to say. “The customer is largely responsible for acting as project manager/systems integrator by researching, shopping, selecting, financing, appraising, and closing all of these diverse elements. 

Zillow set out to fix this problem by creating a “housing super app” that combines all of these components on a single platform, according to Barton. Currently, the app offers customers real estate data, education, a suite of Zillow-owned solutions, and a network of partners.

According to a Zillow news statement published Tuesday, as the app adds features, it will be able to gain a larger piece of the real estate industry, which is worth $2 trillion in total transactions.

“Zillow is now the container into which we will continually place new features and services that work together seamlessly to solve real customer and partner pain points in their moves,” Barton stated in the course of the earnings call.