While we are most certainly muting a number of family, college, and school groups on WhatsApp, we are undoubtedly checking the messaging app for last-minute present updates from shopping sites, or browsing takeout bargains on a weekend night when we are too exhausted to cook or dine out.
WhatsApp gets around 100 billion messages every day, with a substantial fraction involving business-to-customer interactions. Users spend around 19.4 hours each month on WhatsApp, with Indian users engaging much more than the global average.
Noting that this widespread use reflects WhatsApp’s increasing prominence in brand advertising and marketing strategies, particularly in customer interaction and service areas, Suraj Nambiar, National Media Head at Tonic Worldwide, agrees that WhatsApp advertisements work well in businesses’ media mix, particularly in India
India”Today, as a consumer, you would expect an update on the product or service via WhatsApp.” Because of its strong user engagement rates, the platform’s share of advertising expenditures is growing.
The most active user demographic is between the ages of 26 and 35, followed by 36 and 45. Over 50 million businesses globally use WhatsApp Business, with approximately 15 million in India. These companies primarily use WhatsApp for customer service and to send order and delivery updates.
