Predictive algorithms, a type of artificial intelligence (AI), have existed for quite some time.
While its impact has primarily been in the background of workflows, the emergence of generative AI has propelled the technology to the forefront of commerce, payments, and the overall operating landscape.
This groundbreaking development, which allows users to communicate with their devices in a more conversational and interactive manner, has the potential to revolutionize how we interact with technology and streamline our daily processes.
According to Abrahams, generative AI is transforming the fundamentals of commerce, such as receiving recommendations, comparing prices, and even making purchases using voice commands.
“Travel provides an excellent example. “As a shopper, you usually don’t have enough time to go through every site and compare every flight—but AI can do it in a single click,” he explained.
This saves shoppers time while also revealing deals that would otherwise go unnoticed.
